The Power Move · with Ruth Penfold
You already know what needs to change. The Power Move is how you go and do it.
Two weeks. Two calls. One clear move — on the pay, the promotion, the role, or the pivot you've been sitting on.
$997. Two calls. Two weeks. One clear move.
01 — This is for you if
Any of this sound familiar?
Doing the job. Without the title.
You've been operating a level above you for two years. Without the title. Without the pay.
The message is still in your drafts.
The one asking for the comp review. You've rewritten it six times. You still haven't sent it.
You rehearse. Then you soften.
You rehearse the ask in the shower — and soften it the moment you sit down.
Someone less qualified got the role.
The role you've been doing for two years. You sent the congratulations email. You haven't opened the wound since.
You've been 'planning your exit' for a while.
Longer than you can comfortably admit. You still haven't moved.
You know what you want.
You just haven't gone and got it yet. That's what these two weeks are for.
02 — What it is
Two weeks. Two calls. One clear move.
Two weeks. We build the evidence of your worth, and the plan for the move you've been sitting on. You walk out knowing exactly what you're doing next — and believing you can go and do it.
Week one
We build your case. The documented evidence of everything you've delivered, everything you've led, everything you're actually worth. You leave this call with homework — and you do it. By the end of the week you will not be able to argue with what's on the page.
In between
This is where the work happens. Expect homework. Expect plenty of WhatsApp back and forth as we craft the narrative together — the language, the framing, the exact words you'll use. You have access to Ruth on weekdays. You use it.
Week two
We build your move. A specific plan for the conversation, the application, or the decision you've been avoiding. You leave this call knowing exactly what you're doing next and how you're doing it.
03 — Who this is not for
Who this is not for.
This is not gentle reflection.
This is not a space to process.
This is for the woman who is ready to move — and needs two weeks and someone in her corner to make it happen.
04 — Who is Ruth
Who is Ruth Penfold?
Ruth Penfold is a former Chief People Officer, TEDx speaker, and founder of Women Who Lead — a six-month leadership coaching program for women at Director to C-suite level. She has coached over 100 women leaders across the US, UK, and Europe.
She knows this territory from the inside — the rooms where you shrink, the conversations you've been softening, the exit strategy you've been running for too long.
She built The Power Move for the woman who doesn't need six months. She needs two weeks and someone who will tell her the truth.
05 — The investment
The investment.
$997
- 01
Two 60-minute calls with Ruth — one in week one, one in week two.
- 02
WhatsApp support with Ruth on weekdays across the two weeks — homework, back and forth, crafting the narrative together.
- 03
Your Casefile of Excellence — the documented record of your worth.
- 04
A specific, actionable plan for your next move.
Secure checkout. The two weeks begin when we agree the start date together.
This is the move
- 01
You've been waiting for the right moment.
- 02
You've been building the case in your head for months.
- 03
You've been telling yourself after the next review cycle, after the restructure, after the budget opens.
It is time for your Power Move.
